1. The picture quality - is as good or better than at least 99% of current TVs that cost 10 times as much as you can pick up a second hand 9th Generation Kuro TV. Many people that buy the new OLEDs complain about the picture being over bright and artificial and that their favourite movies have lost their original feel. 2. Extremely well built. Thats why Pioneer couldn't make a profit on them. They rarely go down. They built them to last a lifetime, not just a season like the